Research capacity, Simplified.
Subscription plans designed for platform agility.
Pay-as-you-go studies for mass validation or niche targeting.
Starter
For early stage validation or ad-hoc research
Pay-as-you-go per study
Standard Targeting
Standard Audience
- AI Research Architect
- Standard Q-Types (Choice, Text)
- Simple Logic
- Non-Interactive Dashboard
- PDF Reports Only
- 1 Team Seat
- Email Support
- Multi-lingual Surveys
- Raw Data Export
- Advanced Analysis
Growth
For businesses with Annual Revenue upto ₹50 Cr.
Pay-as-you-go per study
Category & Brand Targeting
Specific Audiences
- AI Research Architect
- Standard Q-Types
- Advanced Q-Types (Matrix, Rank etc.)
- Advanced Logic (Skip/Branch)
- Interactive Dashboard + Filtering
- Cross-Tabulation Analysis
- Multi-lingual Surveys
- Raw Data (Excel, CSV, PPT)
- 1 Team Seat
- Priority Email Support
- Longitudinal Tracking
- Turf Analysis
Scale
For businesses with Annual Revenue upto ₹100 Cr.
Pay-as-you-go per study
Advanced Targeting
Behavioral & Custom
- Volume Discounts on Studies
- AI Research Architect
- All Question Types
- All Logic Types
- Interactive Dashboard + Filtering
- Cross-Tabulation Analysis
- Multi-lingual Surveys
- Raw Data Export
- Turf Analysis
- Longitudinal Tracking (e.g. Q1 vs Q2)
- 3 Team Seats
- Scheduled Expert Support
Understanding Study Yields
You only pay for what you need. Study costs adapt dynamically to audience difficulty.
For the exact same budget 'X', if broad audiences yield 100 respondent volumes, niche audiences yield fewer, highly targeted completes.
Broad Audience
For a fixed budget 'X'
Targeted
For a fixed budget 'X'
Niche / Custom
For a fixed budget 'X'
Note: Respondent yield is indicative and dynamically calculated based on the actual Incidence Rate (IR) of your specific audience and complexity of the study. You will always see a guaranteed total price before launching any study.
Frequently Asked Questions
Drafting a study is completely free. You only pay when you are ready to deploy the study to real respondents. The deployment cost is calculated dynamically based on your target audience, required sample size, and the complexity of your questionnaire.
No. You can launch studies on the Free Starter plan. The paid subscription plans (Growth & Scale) unlock advanced questionnaire features, interactive dashboard filtering, multi-lingual support, and give you the ability to target much narrower, niche audiences.
Our AI Architect provides a 100% guaranteed total price before you click launch. You can freely tweak your audience criteria, sample size, and questionnaire parameters to fit your exact budget before taking the study live.
Yes, you can upgrade your subscription at any time. You will be charged the differential amount, and your account will immediately unlock the advanced features and targeting capabilities of your new tier.