Meet your consumers.
The ones already hiding in your data.
Lemma reads your Shopify database, builds consumer personas from your actual first-party data, and lets you talk to them. Always-On Research.
See Lemma in action
Your brand data has been
waiting to talk.
Build personas from your actual Shopify data, then have real conversations with them. About your products, your pricing, your next launch.

Segment overview
"Explain the value and I'll find the money."
— Prajakta · Champions
What it does
Every order tells a story.
Lemma reads it.
Rooted in reality.
AI personas built from your actual brand data - not generic archetypes. People who behave exactly like your real customers do.
Ask. They answer.
Ask your personas anything. Why they buy, what bothers them, how they'd react to a price change. Always available, always honest.
Motive, not metric.
Every insight comes with the consumer reasoning behind it. Not just what happened, but WHY it did.
WHAT IT COSTS
Get started freely.
Top up when you need to.
Lemma runs on tokens. Sign up and 500 tokens land in your Lemma account instantly. Build personas, talk to them, get insights. Recharge when you need more. No subscription. No lock-in. No monthly guilt.
Your data already knows your consumers.
Lemma introduces you to them.
Free to start · No credit card required
